Think The Opposite


Salomon Brothers, the well-known New York investment house, met with prospective clients not once a month or once a day, but three times a day.

That is unreasonable.

But it works.

Most people are reasonable, that’s why they only do reasonably well.

George Bernard Shaw said:

“The reasonable man adapts himself to the world. The unreasonable man adapts the world to himself. All progress depends upon the unreasonable man.”

Paul Arden, Author of the Book

Excerpt from the book “Whatever you think, think the opposite”


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